Jane Wurwand, Dermalogica
Episode six, season one
Favorite quote from Jane’s Episode: [At Dermologica, we had] to be prepared to be polarizing, we’ve got to be prepared to piss off 80 percent, and turn on 20 percent. We can’t try to people-please, because if we do, we will end up as mediocre. We’ll please everybody a little bit, but no one is starkly attached or detached to the brand. And we took that as our marching orders.
Key Skill: I believe a skill that I developed was the ability to deliver an unpleasant piece of news. Let’s say someone has to leave the company, terminating them, in a way that’s empathetic and collaborative, because it has to be. Unless of course, somebody did something outrageous and they have to be marched out of the building, because they’re crazy. But generally, that’s not the case. My technique is really simple, it starts thinking about the person.
Recommended reading: Andy Stanley, Visioneering: Your Guide for Discovering and Maintaining Personal Vision.